Privacy policy

1. Data Controller

Company: Ze-bra

Representative: Éléonore Demoulinger

Email: contact@ze-bra.fr

Address: 61 rue de Lyon, 75012 Paris, France

SIREN: 102.477.825

2. Data Collected

We only collect the information necessary for the proper functioning of the website and the processing of your orders.

Data provided during a purchase:

  • First and last name

  • Postal address

  • Email address

  • Phone number

  • Payment information (processed exclusively by our secure payment providers)

Technical data:

  • Essential cookies

  • Browsing data (pages viewed, time spent, device used)

Size calculator data:

  • Measurements entered (underbust, standing bust, leaning bust)

  • Calculated bra size

  • Country from which you connect

  • Type of device used

These data are used exclusively to:

  • analyse real customer needs

  • adjust our stock

  • improve the accuracy of the size calculator

No sensitive data is collected.


3. Purpose of Processing

Your data is used to:

  • process and deliver your orders

  • manage your customer account

  • send you emails related to your order

  • send you offers if you have given your consent

  • analyse website usage to improve our services

  • optimise our stock using anonymised calculator data


4. Legal Basis

  • Contract performance (orders)

  • Consent (newsletter, non-essential cookies)

  • Legitimate interest (anonymous statistics, service improvement)

  • Legal obligation (invoicing)


5. Data Sharing

We only share certain data with essential service providers:

  • Shopify (hosting and payment infrastructure)

  • Carriers

  • Emailing tools

  • Anonymous analytics tools

We never sell your data.


6. Data Retention

We retain your data only for the time necessary to fulfil the purposes for which it was collected, in accordance with the GDPR and French legal obligations (including invoicing and warranty requirements).

Data from the size calculator (measurements and estimated size) is fully anonymised. It cannot be used to identify you and may be retained indefinitely to improve our tool and adjust our stock.


7. Your Rights

In accordance with the GDPR, you have the following rights:

  • right of access

  • right to rectification

  • right to erasure

  • right to object

  • right to data portability

  • right to restrict processing

To exercise your rights: contact@ze-bra.fr


8. Cookies

The website uses:

  • essential cookies required for proper functioning

  • analytics cookies (with your consent)

  • marketing cookies (with your consent)

You can manage your preferences at any time via the cookie banner.


9. Security

We implement technical and organisational measures to protect your data. Payments are handled entirely by certified and secure third‑party providers.


10. Changes

This policy may be updated. The version in force is the one displayed on this page.